Digital Video Ad Serving Template (VAST) 2.0

"Русская версия"

Description

Shows ads in video players compatible with VAST 2.0 standard.

Pre-roll – advertising material (video, image, flash), shown before the video content requested by the user.
Post-roll – advertising material (video, image, flash), shown right after the video content requested by the user.
Mid-roll – advertising material (image, flash), shown simultaneously with the main content.

To say more accurately we are talking about pre-rolls, mid-rolls and post-rolls (from now on video-ad) show in players compatible with VAST 2.0 standard.

Preparation (for developers)

First of all you need a VAST 2.0 compatible video player.

You can develop your own video player or use one of the already existing players.
In the case that you are using FlowPlayer or jw player enable the OVA (Open Video Ads) plugin for your player, which will guaranty compatibility.
For more info check out this IAB page.

Event counting

The following events are tracked by our template:
Video loaded (impression)
Video selected (creativeView)
Beginning of playback (start)
First quarter of playback (firstQuartile)
Midpoint of playback (midpoint)
Third quarter of playback (thirdQuartile)
End of playback (complete)
Mute Ad (mute)
Unmute Ad (unmute)
Pause (pause)
Rewind Ad (rewind)
Resume Ad (resume)
Fullscreen mode (fullscreen)
Expand Ad (expand)
Collapse Ad (collapse)
Transition to advertizer site (addClick)
Close Ad (close)

Last update: 20.08.2012